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Key models continue to contribute to lead market sales in August

The new Nissan Roox kei car, finished in a White Pearl and Celadon Green two-tone color scheme, is parked on the road. The bright body colors blend with the surroundings, creating a refined and stylish impression.

 

YOKOHAMA, Japan ‐ Nissan Motor Co., Ltd. today, announced sales, production and export figures for August 2026.

Japan sales increased by 9.7% year-on-year. Roox recorded strong sales of 6,093 units, ranking 10th in Japan's monthly vehicle sales rankings including kei cars. In the U.S., under the strategic shift toward retail sales, Rogue, Pathfinder and Frontier continue to drive strong sales, and the recently introduced all-new Rogue Hybrid will become a strong addition to the portfolio catering to the evolving market dynamics and customer needs. In China, while overall market environment continues to be challenging, the newly unveiled all-new NX7 SUV is generating positive interest from customers as Nissan is steadily advancing its transition toward New Energy Vehicles (NEVs). Nissan remains focused on improving competitiveness and creating a stronger foundation for future growth.

Overall, global sales volume for August was 207,162 units, down 17.5% year-on-year, while global production volume was 191,524 units, down 19.5% year-on-year. Additionally, the number of units exported from Japan was 26,610, down 3.7% year-on-year.

 

1. Global Sales

  Aug. 2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2025
(vehicles)
Japan (incl. minivehicles) 27,810 +9.7 151,912 +3.3 147,094
    North America 105,470 -7.1 540,034 +0.7 536,274
US 75,147 -7.1 393,814 +4.6 376,549
Mexico 22,464 -5.6 106,274 -4.0 110,683
Europe 13,438 -8.6 98,644 -12.1 112,179
China 28,275 -51.9 159,376 -41.9 274,251
Others 32,169 -17.1 155,695 -17.2 188,055
Sales outside Japan 179,352 -20.5 953,749 -14.1 1,110,759
Global sales 207,162 -17.5 1,105,661 -12.1 1,257,853

 

  • Global sales in August declined 17.5% from a year earlier.
  • Sales outside Japan declined 20.5% from a year earlier.

 

2. Global Production

  Aug. 2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2025
(vehicles)
  Japan 37,152 +9.2 230,487 +5.1 219,364
US 54,791 +19.3 244,606 +32.0 185,333
Mexico 48,615 -26.0 216,332 -23.7 283,452
UK 16,737 +4.0 93,425 -6.2 99,623
China 15,474 -73.3 137,714 -46.5 257,270
Others 18,755 +2.6 92,153 *-27.3 126,824
Global production 191,524 -19.5 1,014,717 *-5.9 1,171,866

Notes:
1) “Others” represents the combined total of production in markets including Taiwan, Thailand, South Africa, Brazil, India, Egypt, and Argentina (excluding complete knocked-down production).
2) *Following the sale of shares in Renault Nissan Automotive India Pvt. Ltd. (RNAIPL), the figures for India now include only Nissan-produced models.
Year-on-year comparisons are made against volumes excluding Renault production.

 

  • Global production in August declined 19.5% from a year earlier. 

 

3. Details on Japan sales, production and export

 

Sales

  Aug. 2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2025
(vehicles)
    Passenger vehicles 13,895 +14.9 73,603 +2.6 71,720
Commercial vehicles 2,169 -12.8 13,001 -19.5 16,148
Registration 16,064 +10.1 86,604 -1.4 87,868
Minivehicles 11,746 +9.2 65,308 +10.3 59,226
Total 27,810 +9.7 151,912 +3.3 147,094

Note:
1) Japan sales are categorized as passenger vehicles and commercial vehicles based on chassis.

 

  • Sales including Minivehicles in Japan surpassed year-earlier results by 9.7%.

・Sales of registered vehicles in Japan surpassed year-earlier results by 10.1%.

・Minivehicle sales in Japan surpassed year-earlier results by 9.2%.

 

Production

  Aug. 2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2025
(vehicles)
    Passenger vehicles 33,992 +14.0 208,969 +6.5 196,238
Commercial vehicles 3,160 -24.7 21,518 -7.0 23,126
Production in Japan 37,152 +9.2 230,487 +5.1 219,364
Production outside Japan 154,372 -24.3 784,230 *-17.7 952,502
Global production 191,524 -19.5 1,014,717 *-5.9 1,171,866

 

  • Production in Japan surpassed year-earlier results by 9.2%.
  • Production outside Japan declined 24.3% from a year earlier.

 

Export

  Aug. 2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2026
(vehicles)
Year-on-year
change (%)
April-Aug.  2025
(vehicles)
  North America 12,736 -3.0 71,693 +22.3 58,600
Europe 2,592 -28.4 8,347 -51.3 17,126
Others 11,282 +3.6 57,432 +3.2 55,637
Total exports from Japan 26,610 -3.7 137,472 +4.7 131,363

Notes:
1) Exports are the total of complete built-up and complete knocked-down vehicles (based on data from JAMA).
2) Export regions are based on JAMA geographic divisions. (Mexico is included in “Others.”)

 

  • Exports from Japan in August declined 3.7% from a year earlier.

 

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