HONG KONG – INFINITI Motor Company, Ltd. has unveiled an all-new INFINITI LAB initiative to connect world-class entrepreneurs with local startups, corporate partners and INFINITI leaders.
INFINITI LAB accelerates the innovation cycle and finds new ways of doing business that challenge industry norms. Since its launch in 2015, the program has helped drive cultural transformation and open innovation within INFINITI and the startup community.
The program is the first to bring advanced stage international startups to Hong Kong, encouraging cross-border collaboration while enriching the local ecosystem. It has accelerated 46 startups from around the world, helping entrepreneurs harness innovation to set new growth trajectories. This year's cohort of eight startups takes that number to 54.
INFINITI LAB will host an on-going collaboration program with the Open Innovation Workshop that features partners including but not limited to Hysan Development Company Limited, Li & Fung Limited, MTR Corporation, Shanghai Tang, Swire Properties Limited and The Hongkong and Shanghai Hotel Limited. INFINITI will host monthly workshops and hackathons at the new INFINITI LAB space and grant exclusive access to expert mentors and industry partners across multiple verticals to help entrepreneurs achieve success.
"Entrepreneurial spirit is the driving force behind the INFINITI brand," said Dane Fisher, general manager, Global Transformation & Brand at INFINITI. "By continuing to collaborate and exchange ideas with the startup community, we continue to hone our mindset and uncover new growth opportunities. Our collaboration with startups has unlocked internal innovation and intrapreneurship, helping to transform corporate culture at INFINITI in ways not possible before. To stay ahead in the digital transformation race, we must look outwards beyond our own key business functions and partner our people with startups and progressive thinkers to build an ecosystem where open innovation can truly happen. The new INFINITI LAB was created to accelerate innovation cycles for INFINITI, our partners and for startups."
The INFINITI LAB Global Accelerator program is now based in the heart of Hong Kong's startup ecosystem, at the new INFINITI LAB in Hong Kong.
Eight advanced stage startups will participate in the 12-week INFINITI LAB Accelerator Program in partnership with NEST. The startups include: PassKit (Hong Kong), Yimian (Mainland China), Apostera (Germany), Autobahn (Estonia), Brisk Synergies (Canada), SmartTones Media (Canada), Drive Motors (USA) and OviDrive (Australia). The INFINITI LAB space will provide the ideal point of convergence for prime players across the innovation ecosystem to rapidly turn great ideas into proof-of-concepts and business-ready pilots.
Contact
Michelle Hogan
Manager, Lifestyle and Brand PR
INFINITI Global Communications
INFINITI Motor Company, Ltd. Hong Kong
Mobile: +852 3948 0954
Michelle.hogan@INFINITI.com
Traceline Choo
Edelman Public Relations Worldwide (HK) Limited
Tel: +852 2837 4751
Traceline.choo@edelman.com
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Learn more about INFINITI LAB at infiniti.com/LAB.