Nissan Global Design Overview

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Nissan Global Design is led by Alfonso Albaisa, senior vice president of Nissan Motor Co., Ltd., Global Design.

The global organization consists of:

  • Nissan Global Design Center (NGDC, Atsugi, Japan)
  • Nissan Design Europe in London
  • Creative Box, Inc. in Tokyo, Japan
  • Nissan Design China in Shanghai, China
  • Nissan Design America (NDA) in San Diego (NDA also has design support operations in Silicon Valley in the U.S.)
  • Nissan Design Latin America in São Paulo, Brazil

Nissan Motor Corporation's Global Design Headquarters is located within a green campus in the city of Atsugi, Kanagawa prefecture, southwest of Tokyo. It is a part of the Nissan Technical Center. Originally, Nissan's design team was founded as a modeling department in Yokohama, Kanagawa, in 1954. In 1982 it was integrated with another studio in Tokyo and moved to Atsugi.

The current facility was inaugurated in December 2006. Its completion was part of a comprehensive program that Nissan undertook in 2001 to enhance and expand its global design facilities. It now serves as the central hub for the company's global design activities.

People with diverse cultural backgrounds are carrying out their design work in an environment where they can exert their creativity to the fullest degree. Diversity – which includes gender, generation and nationality – is a significant element that enables Nissan to create distinctive and attractive designs for various markets.

The Global Nissan Design Center is zoned for separate projects. It is large enough that all members of a project – not only designers but also modelers, product planners, engineers and any other staff – can work closely together in one area. In addition, there are specific areas, such as the "information gallery," where designers can immerse themselves in creative ideas from the latest global design trends.

Nissan currently has design bases at six locations worldwide. Two are in Japan: the Global Nissan Design Center and Creative Box. Nisan Design America (NDA) is in San Diego, California. Nissan Design Latin America, or "The Box," is in São Paulo, Brazil. Nissan Design Europe is in London, and Nissan Design China is in Shanghai. All of them may join global internal competitions to try and win design projects for the different brands under Nissan Motor Corporation (Nissan, INFINITI and Datsun).





Nissan Design Center in Atsugi