Dubai, UAE: December 12, 2004 - INFINITI has chosen the Middle East as the first market outside North America to launch its latest luxury vehicle lineup. Early 2005, a new range of Infiniti cars and luxury sport utility vehicles will be available to customers in the Middle East. This includes the FX crossover and G35 sports sedan and coupe.
The Infiniti brand has been represented in the Middle East since 2002 through the limited import of the Q45 luxury sedan. The new range of Infiniti vehicles will make the Middle East the second region outside of North America to sell a complete range of Infiniti vehicles, supported by eight dealers across the region.
"We are convinced that Infiniti, following its success in the fiercely competitive U.S. market, will strongly appeal to Middle East luxury vehicle customers," said Carlos Ghosn, President and CEO of Nissan Motor Co., Ltd.
"A $2 billion automotive luxury market, the Middle East is one of the world's most important markets for luxury vehicles. We are confident that Infiniti will make an immediate impact and quickly establish a significant presence in the Middle East luxury market."
Since its initial North American launch in November 1989, Infiniti has been an award-winning leader in customer satisfaction, cutting-edge design and high performance. Following the introduction of the G35 sports sedan and coupe in 2001, Infiniti has expanded its vehicle line-up constantly and become the fastest-growing luxury brand in the U.S. for the past two years.
Launching Infiniti in the Middle East is part of a long-term global growth strategy for Infiniti. In 2005, Infiniti will launch in Korea followed by planned introductions in other major global luxury markets over the course of the next three-to-five years.
Five new Infiniti models will be sold in the Middle East starting in the first half of 2005. These include the 2005 Q45 luxury sedan, QX56 full-size SUV, G35 sports sedan, G35 sports coupe and the FX35 premium crossover SUV.
Through the earlier introduction of the Q45, Infiniti has already established a loyal Middle East customer base. This fact, together with the market size and potential of the Middle East has created an excellent opportunity for Infiniti to reinforce its position with several all-new products.
The 2005 Infiniti Q45 and QX56 are already available in the market. The G35 sports coupe and sedan will arrive in February 2005 to be followed by FX35 in May 2005.
More information about the expanded lineup 2005 Infiniti luxury vehicles can be found at www.infiniti-me.com .