TOKYO (July 6, 2007) -- Nissan Dualis continues to attract buyers in the Japanese market with more than 10,000 orders placed after just 1.5 months on sale. Original projections for Dualis were to sell 2,000 a month.
•Details of order
<Drive> | |
2WD | 56% |
4WD | 44% |
<Grade> | <Body color> | |||
20G | 43.6% | Diamond silver | 35.6% | |
20G FOUR | 34.5% | Meto black | 29.6% | |
20S | 12.7% | Cafe latte beige | 12.0% | |
20S FOUR | 9.2% | Reddish copper | 11.7% | |
Urban cement gray | 11.1% |
<Age/Gender> | <Conquest> | |||||
Age | Male | Female | Total | Nissan | 71.6% (77.3%) | |
Under 29 | 11.3% | 2.20% | 13.50% | Other brand | 28.4% (22.7%) | |
30 - 39 | 19.5% | 3.50% | 23.00% | ( ):result just after SOS | ||
40 - 49 | 17.3% | 2.80% | 20.10% | |||
50 - 59 | 23.1% | 2.30% | 25.40% | |||
Over 60 | 16.9% | 1.00% | 18.00% |
Customer feedback is praising the Dualis for its "perfect size" for the road conditions in Japan as well as enjoying the on-road driving performance.
The 20G and 20G FOUR high-series models are performing strongly, with an order rate that accounts for 80% of total sales. Orders for the " diamond silver" and "meto black" bodycolors have seen an increase from launch. The Dualis is also attracting a higher percentage of conquest sales from competitive brands.
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