TOKYO (April 23, 2009) - Nissan Motor Co., Ltd. today announced production, sales and export figures for March and the 12 months ended March 31, 2009.
- Production
2008 saw global vehicle demand decline sharply due to the global financial and economic crisis. In response, Nissan has made a series of production adjustments in order to manage inventory levels and ensure a balanced production supply.
March
Nissan's global production in March decreased 44.9% year-on-year to 172,195 units.Production in Japan decreased 55.6% year-on-year to 61,910 units.
Production outside of Japan decreased 36.3% year-on-year to 110,285 units.
In the U.S., production decreased 47.4% year-on-year to 25,120 units.
In Mexico, production decreased 36.5% year-on-year to 14,747 units.
In the U.K., production decreased 35.0% year-on-year to 20,926 units.
In Spain, production decreased 79.6% year-on-year to 3,180 units.
Production in the General Overseas Markets (GOM) decreased 14.7% year-on-year to 46,312 units despite increased demand in China for Teana (introduced in June) and X‑TRAIL (introduced in November).
Apr. 08 - Mar. 09
Global production for the 12 months ended March 31, 2009 decreased 16.9% year-on-year to 2,918,532 units.Production in Japan decreased 16.8% year-on-year to 1,050,487 units.
Production outside of Japan decreased 17.0% year-on-year to 1,868,045 units.
In the U.S., production fell 34.9% year-on-year to 447,487 units.
In Mexico, production decreased 9.4% year-on-year to 420,708 units.
In the U.K., production decreased 8.8% year-on-year to 341,097 units.
In Spain, production decreased 50.6% year-on-year to 108,511 units.
Production in the GOM regions increased 9.0% year-on-year to 550,242 units due to increased demand in China for Teana and Qashqai (Dualis in Japan) introduced in 2008 and for the Livina series in China, Indonesia, Malaysia, Taiwan, South Africa, the Philippines, and Brazil.
- Sales
March
Global sales decreased 28.3% to 310,361 units compared to the previous year.Including mini-vehicles, Nissan sold 78,967 units in Japan, down 28.3% year-on-year.
Market share was down 0.6 percentage points year-on-year to 14.5%.In Japan, Nissan's vehicle registrations in March decreased 33.5% year-on-year to 59,283 units. Nissan's share of the domestic market registrations in March was down 0.6 percentage points year-on-year to 18.3%.
Domestic sales of mini-vehicles were down 6.2% from the previous year to 19,684 units despite increased demand for Moco.
Sales outside of Japan decreased 28.3% year-on-year to 231,394 units.
Sales in the U.S. decreased 37.7% year-on-year to 66,634 units.
In Europe, sales decreased 47.7% year-on-year to 41,938 units.
Sales in the GOM regions were down 7.6% from the previous year to 101,058 units. Sales in China increased 13.7% year on year to 61,747 units due to increased demand for Tiida and Livina followed by implementation of a preferential tax system.
Apr. 08 - Mar. 09
Global sales decreased 9.9% to 3,420,957 units compared to the previous year.Including mini-vehicles, Nissan sold 612,482 units in Japan, down 15.1% year-on-year.
Market share was down 0.6 percentage points year-on-year to 13.0%.In Japan, Nissan's vehicle registrations from April, 2008 to March 2009 decreased 18.6% from the previous year to 471,636 units despite increased demand for new models including Teana (introduced in June). Nissan's share of the domestic market registrations from April, 2008 to March, 2009 was down 0.6 percentage points year-on-year to 16.3%.
Domestic sales of mini-vehicles decreased 0.6% year-on-year to 140,846 units despite increased demand for KIX mini-SUV (introduced in October).
Sales outside of Japan decreased 8.6% year-on-year to 2,808,475 units.
Sales in the U.S. decreased 19.1% year-on-year to 856,372 units.
Sales in Europe decreased 16.7% year-on-year to 529,927 units.
Sales in the GOM regions increased 5.6% year-on-year to 1,145,631 units due to increased sales in China and Middle East.
- Japan Exports
March
Nissan's exports in March decreased 65.9% year-on-year to 25,164 units.Exports to North America decreased 58.7% year-on-year to 11,631 units.
Exports to Europe decreased 82.7% year-on-year to 1,476 units.
Apr. 08 - Mar. 09
Nissan's exports from April, 2008 to March, 2009 decreased 13.9% year-on-year to 624,486 units.Exports to North America decreased 20.9% year-on-year to 232,369 units.
Exports to Europe decreased 9.6% year-on-year to 77,679 units.
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