GUANGZHOU, CHINA (November 21, 2011) - Dongfeng Nissan Passenger Vehicle Company ("Dongfeng Nissan"), the Passenger Vehicle business unit of Nissan's joint venture in China, today unveiled D50, the first production model for the company's new VENUCIA brand, at the Guangzhou Motor Show. A mid-class sedan engineered at Dongfeng Nissan Technical Center, D50 will be introduced to the market in the first half of 2012.
VENUCIA D50
Based on VENUCIA's brand concept of "soar", D50's design symbolizes the potential for the new brand's future in the growing Chinese market. Working with key words such as "mature," "Da Qi (upgraded)" and "secure", the design team embodied these elements into D50 to create a "reliable and friendly car."
"We are proud to unveil D50, our first production model from VENUCIA, at the Guangzhou Motor Show, " said Fumiaki Matsumoto, managing director of Dongfeng Nissan. "We're currently working hard to build out our dealerships so we can be ready to deliver the exciting, D50 driving experience to our customers here in China as soon as possible."
By the time of the D50 launch, there will be 100 exclusive VENUCIA outlets across China, with a flagship outlet in Shenzen. VENUCIA dealers plan to share parts of service operations with certified Nissan dealers.
Five new models will be launched under the VENUCIA brand by 2015, to be available through 250 outlets nationwide. Dongfeng Nissan is targeting annual sales of 300,000 units with these five models.
The brand name, VENUCIA, is derived from the ancient Roman "Venus." The five stars of the brand logo represent the company's five brand promises - respect customers, create value, do the best, achieve world-class quality and seek the dream.
About Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan)
Dongfeng Nissan is a business unit of Dongfeng Motor Co., Ltd., Nissan's joint venture with Dongfeng Motor Group Co., Ltd. Dongfeng Nissan is engaged in research and development operations, manufacturing and distribution of passenger vehicles.
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