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Dongfeng Motor Co., Ltd. announces new midterm plan

Investing RMB 60 billion in sustainable growth, China’s leading automotive JV aims to be the most sustainable brand in the market with 2.6 million vehicle sales and RMB 300 billion in revenue by 2022

BEIJING – Dongfeng Motor Co., Ltd. (DFL) plans to increase annual sales by 1 million vehicles to 2.6 million by 2022 and projects revenue will rise to RMB 300 billion, under the company’s new midterm plan.

The company, a 50-50 joint venture between China’s Dongfeng Group and Nissan Motor Co., Ltd., aims to be among the top three joint venture automakers and the most sustainable brand in China.

The new midterm plan, titled DFL TRIPLE ONE Plan, was developed following DFL’s record 1.52 million vehicle sales in 2017. This result was fueled by strong demand for the Nissan Sylphy series, X-Trail, Qashqai and Teana; the Venucia, T90 and D60; and the INFINITI Q50L, QX50 in the passenger vehicle market, as well as the Nissan Navara and the Dongfeng Duolika and Captain in the light commercial vehicle market.

“In the last seven years, DFL undertook ambitious plans to grow sales and revenue – which it succeeded in doing through significant investment, a dynamic workforce and the introduction of 32 models for the Chinese market, including the creation and growth of the local Venucia brand,” said Jun Seki, president of Dongfeng Motor Co., Ltd. He said the company has made and delivered more than 15 million vehicles in China over the last 15 years, since the joint venture was established in 2003.

“Our expectations for the next five years are no less ambitious,” Seki added. “We’ll work to become the most respected company in China and the premier automaker for Intelligent Mobility in the country.”

DFL TRIPLE ONE Plan aligns fully with DFG Plan 2020 as well as Nissan’s midterm plan, Nissan M.O.V.E. to 2022. It will focus on the company’s progressive work to boost vehicle sales by 1 million units and to lead in the area of Intelligent Mobility through:

Introducing more than 40 models, from premium to light commercial vehicles (LCVs), to support growth

  • Threefold volume increase for Venucia and INFINITI
  • Twofold increase for LCVs, pickups and frame SUV, and the export business

Leading Intelligent Mobility technology advancement

Through deploying Advanced Driver Assistance System (ADAS), ProPILOT, e-parking and connectivity technologies in all brands in China.

  • With further relaxation of government regulations, DFL plans to introduce level 1 and level 2 autonomous driving technologies in China starting in 2019.
  • Venucia to lead connected technologies and expand to other brands


  • More than 20 electric models (zero-emission and e-POWER) to be introduced across all brands; six models in 2018 and 2019 across the Nissan, Venucia and Dongfeng brands
  • 30% of all DFL sales in 2022 will be electrified
  • Through providing electrified driving performance with class-leading connectivity and autonomous driving capabilities, INFINITI will have 25% of its portfolio electrified in 2022, transitioning to 100% by 2025
  • Introducing and localizing industry-leading e-component technologies to China

“Harnessing the power of zero-emission technology, e-POWER, Intelligent Driving and Intelligent Integration, we’re well-positioned for the competitive and rapidly changing motoring landscape in China,” Seki said. “With our new midterm plan, we have the road map to guide us through the shifting terrain ahead.”

While DFL TRIPLE ONE Plan will keep the company focused on its aspirational business goals, the company will also step up efforts to become the most trusted company in China – with a renewed commitment to corporate social responsibility that addresses education, the environment, poverty, sustainable development applying the “DFL Green 2022” initiative, corporate governance, and people and leadership development.

The company is committed to investing RMB 60 billion (about 1.0 trillion JPY) over the next five years in manufacturing, products, R&D, human resources, CSR and the environment to support its sustainable growth.

About Dongfeng Motor Co., Ltd. (DFL)
Dongfeng Motor Co., Ltd. (DFL), founded on June 9, 2003, is an auto joint venture with registered capital of RMB 16.7 billion. Dongfeng Motor Corporation and Nissan Motor Co., Ltd. each hold a 50% share. Headquartered in Wuhan, DFL is headed by Yanfeng Zhu, chairman of the board, and Jun Seki, president.

Seven business units are under DFL: Dongfeng Nissan Passenger Vehicle Company; Dongfeng Venucia Vehicle Company; Dongfeng Infiniti Motor Co., Ltd.; Dongfeng Automobile Co., Ltd.; Zhengzhou Nissan Auto Co., Ltd.; Dongfeng Motor Parts and Components Group Co., Ltd., and Equipment Company of Dongfeng Motor Co., Ltd. DFL’s main production bases are distributed in Hubei, Guangdong, Henan, Liaoning and Jiangsu. Overall sales volume in 2017 was 1.5 million vehicles, and the company reported year-on-year growth of 12%.

DFL is committed to creating a highly trusted corporate culture and brand, and to continuous transcendence in automotive undertakings. It values sustainable growth to become an industry-leading enterprise.

For more information about our products, services and commitment to sustainable mobility, visit www.dfl.com.cn.

About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

For more information about our products, services and commitment to sustainable mobility, visit
nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Dongfeng Motor Group
Dongfeng Motor Corporation (“The Company” or ”DFM”) is a mega-size automaker directly administered by the central government of China. Founded in 1969, with total assets of 292.1 billion yuan, 166,000 employees, and a production and sales scale of over 4.2 million units, DFM ranks 2nd in China's auto industry, 3rd among China's Top 500 manufacturers and 68th among Fortune Global 500.

The Company’s primary business covers full range of passenger vehicles, commercial vehicles, new energy vehicles, key assemblies, automotive parts, automotive equipment and automobile-related business. It has business bases in more than 20 domestic cities including Wuhan, Shiyan, Xiangyang and Guangzhou. It also carries out operations worldwide. It is one of PSA's three largest shareholders, and has an overseas R&D base in Sweden, an overseas sales company in Russia, as well as overseas plants in Iran, South Africa and other countries. DFM has established a multi-layer development system with Dongfeng Motor Technology Center (“DFTC”) at its core and supported by the R&D institutions of various subsidiaries. It has developed industrially leading innovation capacity, and led the industry in the number of applied and owned patents.

The Company uphold the vision of "building a sustainable, long-lasting Dongfeng, an open and independent Dongfeng, and a going-global Dongfeng ". During the "12th Five-year" period, it continued to improve its sales and operate steadily, ranking 2nd in the industry for five consecutive years. During the "13th Five-year" period, DFM will strive to be an excellent enterprise delivering all-round high quality automotive products and services to its customers.

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