YOKOHAMA, Japan – For the second year in a row, Laureus, in partnership with Sportspro, has named Nissan one of the world’s most socially impactful brands in its Laureus Sports for Good Index.
The index highlights Nissan’s positive influence on sports through a variety of initiatives, including its participation in the all-electric Formula E racing series and projects designed to help people with disabilities participate in sporting activities, such as the Nissan Possibilities Project in the United Kingdom.
As the only automotive company named in the index, the recognition accredited Nissan’s commitment to become a truly sustainable company and to contribute to a cleaner, safer and more inclusive world. This is integral to the company’s long-term Nissan Ambition 2030 vision to empower mobility and beyond through electrification and vehicle intelligence technologies.
Launched in 2021, the index celebrates 29 brands that, through collaboration, innovation and creativity, are making significant contributions across the 17 Sustainable Development Goals (SDGs) laid out by the United Nations.
Joji Tagawa, Nissan’s chief sustainability officer, said: “We are extremely proud to be recognized again by the Laureus Sport for Good Index, for our efforts to positively impact individuals and society through the power of sport. Sustainability is at the core of our business and is an enabler of our long-term vision. We will continue driving sustainability initiatives across our business that empower mobility and beyond.”
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Formula E
Nissan’s continued involvement in the ABB FIA Formula E World Championship, including a commitment to Generation 3 of the sport for the next four seasons, is providing the ideal testing ground for the development of EV technology and showcasing the excitement of Nissan’s electrified future. The brand's continued commitment to the all-electric series was spotlighted by Laureus, with Nissan encouraging consumer adoption of zero-emission electric vehicles through its participation in the championship.
Nissan Possibilities Project
In the UK, Nissan’s Possibilities Project, a company-wide, long-term sustainability initiative focusing on diversity and inclusion, has been integrated into the sponsorships with running (via London Marathon and Great Run Series) and Manchester City Football Club.
Working with the Richard Whitehead Foundation and Sported UK, Nissan is helping people with disabilities become more mobile and participate in sporting activities by providing running prosthetics (and other mobility equipment) and ongoing support, which aren’t widely accessible to all, to young people with limb loss, amputation or limb difference.
Through its partnership with City Football Group, Nissan has been working with Manchester City’s charity City in the Community to help young Powerchair footballers receive the equipment they need to play the game they love.
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Full details of the Laureus Sport for Good Index, the methodology used to identify the named brands and Nissan’s selection can be found here.
For more information about Nissan’s products, services and commitment to sustainable mobility, visit
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About Nissan in Formula E
Nissan made its all-electric racing debut in Season 5 (2018/19) of the ABB FIA Formula E Championship, becoming the first and only Japanese manufacturer to enter the series.
In Season 7 (2020/21), Nissan announced its long-term involvement in Formula E and its commitment to the Gen3 era, which will run from Season 9 (2022/23) through to the end of Season 12 (2025/26) of the all-electric racing series.
In April 2022, Nissan acquired the e.dams race team, with the Japanese automaker taking full ownership of its involvement in the ABB FIA Formula E World Championship.
In June 2022, Nissan announced it would supply its Nissan EV powertrain technology to McLaren Racing for the entirety of the Formula E Gen3 era.
For Season 10 of the ABB FIA Formula E World Championship, the Nissan Formula E drivers will be Oliver Rowland and Sacha Fenestraz.
Nissan races in Formula E to bring the excitement and fun of zero-emission electric vehicles to a global audience. As part of its goal to achieve carbon neutrality across its operations and the life cycle of its products by 2050, Nissan intends to electrify every all-new vehicle offering by the early 2030s in key markets. The Japanese automaker aims to bring its expertise in transferring knowledge and technology between the racetrack and road for better electric vehicles for customers.
About Formula E
The ABB FIA Formula E World Championship became the first global sport to be certified with a net zero carbon footprint from inception back in 2020, having invested in certified climate-protecting projects in all race markets to offset emissions from every season of electric racing.
All cars in the championship are powered by electricity, with the series acting as a competitive platform to test and develop the latest in electric technology.
The World's greatest manufacturers race against each other on street circuits and Formula E promotes the adoption of sustainable mobility in city centres in a bid to combat air pollution and lessen the effects of climate change.