Asako Hoshino serves as executive vice president for Nissan Motor Co., Ltd. (NML), acting as brand champion and overseeing Global Marketing & Sales, Global Customer Experience, Global INFINITI and Global Aftersales. She also chairs the management committee for the Japan-ASEAN region, in which capacity she leads all business operations in the region. Hoshino is also a member of NML’s Executive Committee. She has served as an executive vice president since May 2019.
Hoshino previously served as senior vice president in charge of the Japan market. In that role, she led the successful launch of the Nissan Note, which went on to become Japan’s best-selling car for 2018. Hoshino also founded the company’s market intelligence function and played a key role in helping to guide strategies to ensure that NML’s products and technologies best meet the needs of customers and markets. Hoshino is also a leader on gender equality issues, having helped to establish NML’s Diversity Development Office to increase the number of women in leadership positions throughout the company.
Before joining NML, Hoshino served at Intage Inc., a Japanese marketing analytics consulting company. In 2001, she played a pivotal role in helping to take the company public in Japan.
Hoshino has a bachelor’s degree in economics and econometrics from Keio University and an MBA in Marketing, Management and Finance from the Kellogg School of Management at Northwestern University.
Hoshino speaks Japanese and English.
Education
Jun | 1988 | Northwestern University Kellogg School of Management (MBA in Marketing, Management and Finance) |
Mar | 1983 | Keio University Faculty of Economics |
Career Profile
Apr | 2024 | Executive Officer, Executive Vice President, Chief Brand & Customer Officer, Chairperson, Management Committee for Japan-ASEAN * Brand Champion, Global M&S/Customer Experience/AS, Connected Car Service, Global INFINITI
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Jul | 2023 | Executive officer, executive vice president Brand Champion, Global Marketing and Sales, Global Customer Experience, Connected Car Service, Chairperson of Management Committee for Japan- ASEAN, Global INFINITI, Global Aftersales
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Aug | 2021 | Executive officer, executive vice president Brand Champion, Global Marketing and Sales, Global Customer Experience, Chairperson of Management Committee for Japan- ASEAN, MC INFINITI (Current: Global INFINITI)
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Oct | 2020 | Executive officer, executive vice president Brand Champion, Global Marketing and Sales, Global Customer Experience, Chairperson of Management Committee for Japan-ASEAN
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Apr | 2020 | Executive officer, executive vice president Brand Champion, Global Marketing and Sales, Global Customer Experience, Chairperson of Management Committee for Japan (MC Japan), MC Asia & Oceania (MC A&O)
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Aug | 2019 | Executive officer, executive vice president Chairperson of MC Japan, MC A&O, Global M&S, Global EV business
Director of Dongfeng Motor Co, Ltd. * |
Jun | 2019 | Executive officer, executive vice president Chairperson of MC Japan, MC A&O, Global Marketing and Sales, Global EV business
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May | 2019 | Executive vice president Chairperson of MC Japan, MC A&O, Global Marketing and Sales, Global EV business
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Apr | 2016 | Senior vice president Head of Operations Committee for Japan
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Apr | 2015 | Senior vice president Japan Marketing Division, Japan Sales Division, Sales Support Division, Fleet Business Division, M&S-J Planning Department, M&S-J Administration Department
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Apr | 2011 | Corporate vice president Corporate Market Intelligence Division
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Apr | 2006 | Corporate vice president Market Intelligence Department
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Apr | 2002 | Joined Nissan Motor Co., Ltd. Vice president Market Intelligence Department
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Apr | 2001 | Executive director and Chief marketing officer, INTAGE Inc. (ex. Marketing Intelligence Corporation) |
Apr | 1996 | Director, Marketing Intelligence Corporation Market Research Division
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Aug | 1989 | Joined Marketing Intelligence Corporation Senior consultant of Customized Research Service Department
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Apr | 1983 | Nippon Credit Bank, Co., Ltd International Finance Department
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*Current As of April, 2024 |