HANNOVER, Germany – Today, Nissan launched #NissanGivesLife, inspired by the unveiling of two new light commercial vehicles: the NV300, which continues to give life to small business owners, and the Navara EnGuard Concept, which is built to save lives as a rescue vehicle. Both vehicles will be unveiled at the 66th annual IAA Commercial Vehicle International Motor Show in Germany.
The #NissanGivesLife campaign is designed to curate stories from around the world of how Nissan light commercial vehicles give life to small business owners in meeting the challenges they face on a daily basis.
Take for example, three small business owners in Germany: a skilled blacksmith who has customized his Navara for his metal working business, a photographer, and a professional tennis coach. We've highlighted their experiences as everyday examples of Nissan LCV owners feeling prepared, durable and confident in doing their jobs in either a high-intensity environment, transporting fragile equipment or operating their businesses on the go.
From September 22 onwards, Nissan is asking global business owners to "Tell us how #NissanGivesLife to your business." Nissan will engage with these business owners across social media via Twitter.
During the 66th IAA Commercial Vehicles trade show in Hannover, Nissan is sharing stories from small business owners whose Nissan light commercial vehicles help them drive their businesses. Watch "The Tennis Coach's Story," "The Blacksmith's Story" and "The Photographer's Story" and discover how #NissanGivesLife to these businesses.
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