YOKOHAMA, Japan – Nissan will hold a virtual reality unveiling today of the all-new Nissan Sakura electric minivehicle following its physical debut at Nissan Global Headquarters, also today. Fans can also take the Sakura for a spin in the metaverse at the Nissan Sakura Driving Island.
The metaverse unveiling of the Sakura has been designed to provide a unique experience, with immersive sound and light effects. It will be simultaneously streamed on Youtube (Japanese language only).
The initiatives reflect Nissan’s expansion of its presence in the metaverse and its creation of more opportunities to digitally communicate with customers. Last year, Nissan opened the VR Nissan Crossing, a metaverse version of its brand experience gallery in Tokyo, where visitors could take virtual tours of the gallery and of parts of Japan in the all-electric Ariya crossover SUV.
After today, the Sakura will be on display at the virtual Nissan Crossing, where there will be tours and mini presentations.
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Koji Okuda or Azusa Momose