RESENDE, Rio de Janeiro – Passion that turns into rivalry between Brazilians and Argentineans is considered a tradition in the world of sports, especially in football (soccer in the U.S.). At the same time, Brazil and Argentina have enjoyed solid and long-lasting collaboration in the automotive industry.
The Nissan Kicks crossover has won over numerous fans in both countries. Until now, the model sold in Argentina was assembled in Mexico. But soon, the model available in Argentine dealerships will be sent from Brazil. One year after its launch, the Nissan Kicks made in Brazil is beginning its journey to other Latin American markets, with Argentina being the first country to receive four trim versions of the Nissan Kicks.
The model will keep its core features in terms of modern design and versatility, while being the brand's flagship for its Intelligent Mobility vision, with key technologies and innovation that include the Around View Monitor (360° Camera), Moving Object Detection (MOD), Chassis Dynamic Control, and Active Engine Braking, among others.
Inspired by and designed for Latin American customers, the crossover was launched in August 2016 and, since then, more than 40,000 units have been sold in 22 LATAM markets. Initially manufactured in Mexico, in April 2017 it started to be made at Nissan Brazil's Resende Industrial Complex to meet region's demand.
The export program at Nissan's Resende Complex already covers eight markets in the region: Argentina, Bolivia, Chile, Costa Rica, Panama, Paraguay, Peru, and Uruguay. Argentina receives approximately 44% of the cars exported from Resende. The Nissan March and Nissan Versa are part of this program, the latter amounting to 57% of Resende's total exports.
"In November, Nissan's Resende Industrial Complex reached the milestone of 20,000 cars exported," said Hitoshi Mano, divisional vice president, Monozukuri for the LATAM region. "Our capacity to supply foreign markets with Brazilian cars has come to a whole new level in July, when Resende started its second production shift. In order to do so, Nissan engaged 600 new employees, who were specially trained on the brand's stringent Japanese quality standards. The Resende plant export program started in March 2016, and the addition of Nissan Kicks to it represents a major achievement for Nissan's growth plans in Latin America."
Related:
Nissan's Resende plant in Brazil celebrates exporting 20,000 cars
Contact
Michael Figueredo
Corporate Communications
Nissan of Brazil
+55 21 2134-9210
michael.figueredo@nissan.com.br
Ana Genaro
Corporate Communications
Nissan of Brazil
+55 21 2134-9194
ana.genaro@nissan.com.br
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