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Nissan Serena e-POWER goes on sale in Japan

Innovative electrified powertrain brings exceptional driving performance, quietness and fuel economy to the popular minivan
Nissan SERENA e-POWER_C27 (2018)

The Nissan Serena e-POWER Highway Star V


YOKOHAMA, Japan (Feb. 28, 2018) – The Nissan Serena e-POWER will go on sale in Japan on March 1, combining the exceptional driving performance of the e-POWER electrified powertrain with the family-friendly features of the popular Serena minivan.

The Serena will be the second model with the e-POWER system, which has been a hit with consumers since it was first introduced in the Nissan Note in Japan in 2016. Nissan plans to launch more e-POWER models globally as part of its Nissan Intelligent Mobility vision for changing how cars are powered, driven and integrated into society.

The Nissan Serena e-POWER is both fun and comfortable to drive. The 100% electric motor drive system treats drivers to powerful acceleration, and the vehicle’s e-POWER Drive mode adds the convenience of being able to speed up or decelerate by using only the accelerator pedal1. With optimized engine management and noise reduction measures throughout the vehicle body, the Nissan Serena e-POWER transcends its class in terms of quietness.

Combined with the model’s aerodynamic body, the e-POWER system – which includes a small gasoline engine that charges the battery – ensures exceptional fuel economy. The Nissan Serena e-POWER is rated at 26.2 km/L2 (according to Japan’s JC08 test).

First introduced in 1991, the Serena has evolved to meet the needs of families through the years. The Nissan Serena e-POWER marks a major technological update, with the addition of e-POWER, e-POWER Drive mode and other features such as Manner Mode – which enables the vehicle to drive quietly at night by limiting the use of the gasoline engine that charges the battery. Drivers can take full advantage of Manner Mode by using the vehicle’s Charge Mode to charge the battery in advance.

The Nissan Serena e-POWER also comes with innovative safety features such as ProPILOT autonomous driving technology for single-lane driving on highways. With additional equipment including Intelligent Emergency Braking, Lane-Departure Warning System, High Beam Adjust and Emergency Assist for Missed Pedal Application (optional), the Serena e-POWER adheres to the Japanese government’s highest safety standards.

On the design side, a blue accent symbolizing the advanced nature of e-POWER appears throughout the interior and exterior, including the grille, the electronic shift knob, the large console tray and the dashboard display. Dedicated 15-inch aluminum wheels and roof side spoilers enhance the vehicle’s aerodynamics.

The Nissan Serena e-POWER’s advanced technologies embody Nissan ingenuity and are part of the company’s commitment to delivering more electrification and autonomy under its Nissan Intelligent Mobility vision.

1 e-POWER Drive has both an S (Smart) mode and an Eco mode. In addition to e-POWER Drive mode, there is Normal mode, with traditional acceleration and deceleration operation.

2 Optional features may add vehicle weight, affecting the rating.


Nationwide pricing (in yen; includes consumption tax)
Drivetrain Engine Grade Mission Price  
2WD HR12DE-EM57 e-POWER X - 2,968,920  
e-POWER XV 3,128,760  
e-POWER Highway STAR 3,178,440  
e-POWER X Highway STAR V 3,404,160 ☆Car in photo


The Nissan Serena e-POWER


  • Custom emblems (front doors, rear door)
  • Custom grille
  • Custom rear side spoiler
  • Custom 15-inch Aero aluminum wheels
  • Custom LED rear combination lamps
  • Custom Serena e-POWER body colors: 13 body color combinations, including Mint White Pearl


  • Custom second-row captain seats with double armrests
  • Advanced Drive Assist display (e-POWER custom content)
  • Blue accents highlighting the vehicle’s special powertrain on electronic shift knob and front center tray (indirect LED lighting)
Driving performance
  • Highly responsive, smooth-yet-powerful acceleration
  • Optimized engine management and noise reduction measures resulting in high level of quietness
  • Innovative drive feature: e-POWER Drive
  • Best-in-class fuel efficiency
Advanced technology and safety features

Main advanced features

  • ProPILOT (option for e-POWER XV/e-POWER Highway Star V)
  • Intelligent Around View Monitor with Moving Object Detection (option for e-POWER XV/e-POWER Highway Star V)
  • Intelligent Parking Assist (option for e-POWER XV/e-POWER Highway Star V)
  • Intelligent Room Mirror (option for e-POWER XV/e-POWER Highway Star V)
  • High Beam Assist

Main safety equipment

  • Intelligent Emergency Brake
  • Lane Departure Warning
  • Emergency Assist for Missed Pedal Application (option for e-POWER XV/e-POWER Highway Star V)


About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

For more information about our products, services and commitment to sustainable mobility, visit
nissan-global.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

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