- Nissan to show a production model of the NV200 Taxi -- New York's “Taxi of Tomorrow," to the Japanese public in October
- New York City's “Taxi of Tomorrow" will be exhibited at Matsuya Ginza, a major department store in Ginza, Tokyo, together with New York fashion brands that the store is introducing to Japan for the first time in conjunction with its “New York Week" fair running from October 9-15
YOKOHAMA, Japan (September 26, 2013) – Nissan Motor Co., Ltd. will show a production model of the NV200 Taxi -- New York's “Taxi of Tomorrow" -- to the general public in Japan in October. The “Taxi of Tomorrow," based on Nissan's NV200, was selected as New York City's next-generation yellow cab and is scheduled to enter the city's taxi fleet near the end of October 2013. In conjunction with Matsuya Ginza's “New York Week" fair beginning on October 9, the vehicle will be displayed with New York fashion brands that the store is bringing into Japan for the first time.
The exhibition will be held from October 9-15 at a special event space on the first floor of the Matsuya department store located in the famous Ginza shopping area of Tokyo. In addition, Nissan and Matsuya have decided to collaborate on communications directed to the Japanese public, based on the common “New York" theme, about the launch of Nissan's strategic global model, NV200, in the United States and Matsuya Ginza's launch of the New York brands campaign in Japan. This communications effort will be aligned with the timing of the New York City “Taxi of Tomorrow" launch in the United States.
The multiple award-winning Nissan NV200, a compact commercial vehicle aimed at members of the new generation, can be used in a wide range of situations including business, daily use, and leisure activities. After undergoing a stringent two-year selection process in New York City, the vehicle emerged victorious as the next-generation New York City taxi in May 2011, despite strong competition. The taxi concept model was subsequently unveiled to the public at international motor shows, including the New York International Auto Show, and at Nissan's global headquarters in Yokohama. At the same time, discussions between New York City authorities, taxi companies, drivers, and passengers continued in the United States with the aim of launching the vehicle this fall. Work was carried out to further improve the taxi based on these discussions. As a result of these efforts, the vehicle will be launched for commercial sale in the United States at the end of October 2013. Production of the NV200 “Taxi of Tomorrow" commenced in August at Nissan's Cuernavaca Plant in Mexico.
The Nissan NV200 is sold in more than 40 countries around the world, including Japan, Europe, China, and the United States, and has been highly praised by customers for its spacious interior, excellent fuel economy, superb road performance, and attractive design.
In March 2011, the NV200 Vanette Taxi, which was first launched for sale in Japan, received one of the most prestigious awards in the field of universal design—the Universal Design Award, as well as the Universal Design Consumer Favorite Award. This was the first time that products from the automotive sector had been conferred these honors. Furthermore, in March 2012, the NV200 Vanette Taxi was the first vehicle to be designated by Japan's Ministry of Land, Infrastructure, Transport and Tourism as a “Standard Specification Universal Design Taxi."
To learn more about the New York “Taxi of Tomorrow", please visit: http://nissannews.com/en-US/nissan/usa/channels/us-united-states-nissan-cv-nv200-taxi-of-tomorrow
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
About Matsuya Ginza
As a leading department store located in one of the world's foremost fashion street,Matsuya Ginza has unfailingly served its customers with the latest in fashion design and tastes for more than 80 years. From luxury brands such as Louis Vuitton, Prada and Miu Miu to Japan's top products and traditional handicrafts, the full range of the finest goods in available at our store alone. The store is also conveniently located for quick access to popular destinations such as Akihabara, Odaiba and Maihama.
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