DUBAI– The Dubai Autodrome is the latest venue on the world tour for the stunning Nissan GT-R50 by Italdesign, as the ultimate expression of the GT-R nameplate debuts in the Middle East.
"Continuing our long and proud motorsport heritage in the Middle East, we are thrilled to bring the all-exclusive GT-R50 to customers and fans in the region," said Kalyana Sivagnanam, regional vice president, Marketing and Sales, Nissan AMI and president of Nissan Middle East. "The Nissan GT-R is one of the world's most iconic supercars. The GT-R50 by Italdesign is the GT-R taken to the next level, with no compromise in performance, styling or craftsmanship. The GT-R50 is the perfect embodiment of the Nissan brand and an ultra-limited collector's edition for true enthusiasts who want to own the very best Nissan has to offer."
The GT-R50 prototype made its first appearance at the Goodwood Festival of Speed in the UK, before embarking on a global tour that encompassed Spa-Francorchamps in Belgium, Monterey Motorsports Reunion in the U.S. and Nissan Crossing in Japan. Following the success of this tour, a unique and exclusive limited edition inspired by the prototype is being produced for enthusiast customers, with no more than 50 vehicles being built in the world.
Nissan collaborated with Turin, Italy-based Italdesign to create the model, based on the latest Nissan GT-R NISMO. The GT-R50 celebrates the convergence of two key anniversaries: 50 years of Italdesign shaping the automotive world, and 50 years of Nissan generating excitement through the iconic GT-R.
Related:
Nissan GT-R50 by Italdesign production design confirmed
Nissan GT-R50 by Italdesign comes to Nissan Crossing
Nissan's exciting past and future featured in Monterey
Nissan GT-R50 by Italdesign world tour continues
Nissan GT-R50 by Italdesign debuts at Goodwood Festival of Speed
GT-R in the Middle East
The Nissan GT-R, whether on the road or on the track, has been a strong symbol of what Nissan is capable of for the last half a century. It has also held a special place in the hearts of Middle East consumers, and its popularity is continuing to grow. Between the 2016 and 2018 financial year, Nissan Middle East's share of the premium sports is projected to more than double, making the Gulf one of the largest markets for GT-R anywhere in the world.
The Middle East is also the location where the GT-R broke a Guinness World record in 2016, for the fastest ever vehicle drift. Driver Masato Kawabata (Japan) reached staggering 304.96 km/h (189.49 mi/h) while driving a Nissan GT-R NISMO at Fujairah International Airport.
"It is fitting GT-R50 is making its regional debut here as the GT-R nameplate has a special connection with customers in the Middle East," said Juergen Schmitz, managing director of Nissan Middle East. "GT-R, like Nissan, offers something genuinely different from anything, or anyone, else and is an important differentiator for Nissan in the Middle East. GT-R is the perfect mirror of our brand, reflecting the boldness that defines Nissan. This exclusive 50th Anniversary Edition is further proof of Nissan engineering and advanced technology."
Read the complete release here.
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Contact
Mohammed Al Tawil
Deputy General Manager - Corporate Communications
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
Mohammed.Tawil@nissan-me.ae
Danielle Ferns
Edelman Middle East
Mobile: +971 54 583 8977
Danielle.Ferns@edelman.com
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