DUBAI, UAE – Nissan has expanded the iconic Patrol Safari range with the introduction of three new editions. Designed exclusively for and available to customers in the Middle East, these cars are inspired by and named after two of the most iconic animals to inhabit the desert sands and skies of the region: the majestic soaring Falcon and fleet-footed Gazelle.
The Patrol Safari range has a long-standing heritage in the Middle East. With its rugged exterior and superb off-roading capabilities that can conquer any terrain, the car has gained legendary status in the popular culture of the region. The introduction of the three new editions – Patrol Falcon, Gazelle and Gazelle X – are set to continue the car's proud legacy.
"The Middle East inspired the very creation of the Patrol Safari range, and it has an enduring popularity in the region, amongst Gulf nationals and expats alike," said Kalyana Sivagnanam, regional vice president, Marketing and Sales, Nissan AMI and president of Nissan Middle East. "The highly encouraging year-on-year sales figures are testament to the car's status as an inseparable part of the social and cultural fabric of the Middle East. At Nissan we understand the importance of the Patrol Safari to the people of the Gulf, and in response to popular demand, we have launched these three editions that are exclusive to the region. We are confident that the launch of the Patrol Falcon, Gazelle and Gazelle X will further cement the car's status as the all-conquering, off-roading vehicle of choice for desert-lovers in the Middle East."
Considered to be one of the only true all-terrain vehicles of all times, the Patrol Safari's popularity is continuing to grow in the Middle East. In the first half of Nissan Middle East's financial year (April – September 2018) year-on-year sales increase recorded a 30% rise, demonstrating that the Patrol Safari continues to impress with its inherent ruggedness, durability and ability to cope with the extremes of the varied terrains and temperatures that are prevalent in the region. This performance builds on a long-term success translating into a sales increase of 152% from fiscal year 2012 to 2017.
Read the complete release here.
We are proud to welcome three new members to the Patrol Safari #VTC family: Falcon, Gazelle X and Gazelle. 💪🏽😎🙌🏽 pic.twitter.com/IPzk6PXWtS
— Nissan Middle East (@NissanME) October 19, 2018
We close today’s event celebrating the winners of the Nissan Safari #VTC competition 🥇
— Nissan Middle East (@NissanME) October 19, 2018
The judges had a tough time selecting the best maintained, best looking and best tuned cars, thank you everyone who participated 🙌🏽 pic.twitter.com/gLX1UIFMw9
Contact
Mohammed Al Tawil
Deputy General Manager - Corporate Communications
Nissan Middle East FZE
Tel: +971 4 881 7500
Fax: +971 4 881 9747
Mohammed.Tawil@nissan-me.ae
Danielle Ferns
Edelman Middle East
Mobile: +971 54 583 8977
Danielle.Ferns@edelman.com
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