YOKOHAMA, Japan – Nissan today announced plans for a global rollout of its new brand logo, which promises a new, customer-friendly experience when shopping for a car – whether at a dealership or online.
The new logo is to adorn new Nissan dealerships and coming Nissan models as they’re introduced or refreshed. It features a simplified, lighter form that’s easier to identify and is designed to live flexibly in both the physical and digital worlds. Whether online, at a dealership or on a Nissan vehicle, it provides customers with a touchpoint to Nissan’s new brand experience.
While digitalization enables customers to engage with the brand in many different ways, dealerships are still the main place where they make decisions and directly experience Nissan products, technologies and services. Seamless online and in-vehicle interactions will be the quintessence of the new Nissan retail experience – delivering the right service at the right time, in a friendly environment.
“The new logo represents our spirit of innovation and our willingness to explore new territories,” said Nissan Senior Vice President Leon Dorssers. “Customers will feel the new Nissan through their seamless experiences, both in our cars and at dealerships.”
The new retail experience is also aimed at supporting Nissan’s dealer network in optimizing their dealership footprint and distribution costs. The new logo will first be implemented for new dealership projects.
The logo will serve as a symbol of Nissan’s renewed customer-centric approach, advanced customer experience and sustainable dealership network, all part of the new chapter for Nissan.
Contact
Koji Okuda or Azusa Momose
+81 (0)45-523-5552
nissan_japan_communications@mail.nissan.co.jp
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